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Saturday, September 13 • 3:45pm - 4:30pm
Making Metrics Matter: Crunching the Numbers to Show Your Benefit to Brands

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Brands love engaging with bloggers and social media influencers across Canada but many struggle to find the right mix of metrics to quantify the value of those relationships. In this case-based workshop, a veteran of multiple creative agencies will provide a 101 on the type of digital and social media metrics that brands value most and how bloggers can use numbers gleaned from Google, Facebook and elsewhere to tell their engagement story in real, tangible terms. This is a must-see session for bloggers and influencers looking to deepen those brand relationships and add to their measurement tool kit.

Speakers
CG

Cameron Gordon

Senior Account Director, Zeno Canada
Cameron is a senior account director at Zeno Canada and has spent more than a decade in the public relations field. He has been a project lead, a trusted adviser, a community manager and a benefactor of having worked with a number of top-tier brands: LG Electronics, Canon, Disney, American Express and TELUS, to name but a few. When he's not dishing out strategy to his clients and colleagues, Cameron enjoys posting to his popular music... Read More →


Saturday September 13, 2014 3:45pm - 4:30pm
Canadian Room